Citas bibligráficas
Peña, C., Saldaña, M. (2016). Características y experiencia de compra de usuarios de cupones electrónicos en el mercado Trujillano, 2015 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10971
Peña, C., Saldaña, M. Características y experiencia de compra de usuarios de cupones electrónicos en el mercado Trujillano, 2015 [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/10971
@mastersthesis{renati/511254,
title = "Características y experiencia de compra de usuarios de cupones electrónicos en el mercado Trujillano, 2015",
author = "Saldaña Ramírez, Mirko Gary",
publisher = "Universidad Privada del Norte",
year = "2016"
}
ABSTRACT This research was conducted in order to determine the characteristics and experience users of electronic coupons on the Trujillano, 2015 market. This research uses as a methodology for the development of the subject type of descriptive study, for this purpose a sample of 185 randomly selected people, who were applied a survey on use of electronic coupons and the impact they have selected in their commercial activities. The obtained data were tabulated and analyzed using frequency distribution tables. After the phase of analysis and interpretation of the results it was determined that: In addition, a methodology for e-business portals discount which can plan, do, develop and evaluate a business venture of this type was developed. On the other hand, as the experience of consumer buying when you make virtual purchases and retrenchment of resources it found that 24% of customers do by saving time, 31% for ease of purchase and 24% by low prices. Finally, the level of satisfaction achieved by the use of electronic coupons under the paperless concept in developing the market was high at 58%, average 32% and low in 10%. KEYWORDS: sales of electronic coupons, paperless concept.
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