Citas bibligráficas
Leyva, W., López, N. (2017). Modelo de comercio electrónico b2c y su influencia en las exportaciones de la empresa de calzado Henry Príncipe S.A. al mercado chileno [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/11647
Leyva, W., López, N. Modelo de comercio electrónico b2c y su influencia en las exportaciones de la empresa de calzado Henry Príncipe S.A. al mercado chileno [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/11647
@misc{renati/511004,
title = "Modelo de comercio electrónico b2c y su influencia en las exportaciones de la empresa de calzado Henry Príncipe S.A. al mercado chileno",
author = "López Gaytán, Narda",
publisher = "Universidad Privada del Norte",
year = "2017"
}
ABSTRACT The progress of Information and Communication Technologies (ICT) have led to daily life is a product of profound change, in which people spend most of their time connected to the Internet; Wherever they are, whether by computer, tablets or smartphones. Globalization on the internet has allowed business innovation throughout the world, 24 hours a day, one of them is the footwear industry, which has great importance due to its ability to generate employment and to be a provider of a popular consumer item that satisfies the basic needs of the population at a global level, which has increased the chances of success of micro and medium enterprises that in turn have the possibility of viable Web platforms and can be performed More actions around a virtual world, in which not only navigate, but also perform daily activities. This study is focused from the point of view of the shoe company Henry Príncipe S.A. Being the main objective; To find the influence of the electronic commerce model B2C in the exports to the Chilean market that would realize this company when using this model. This project is of research type, non - experimental, qualitative and according to the design, transversal - descriptive. The project will be carried out by creating the prototype of a web page that will be based on the opinion of potential customers, according to a previous market research, in the Metropolitan Region, commune of Santiago Center. The investment of the project is S / .23,741.00, with 90% of the company's own capital and 10% financed by the Bank of Credit. This project has a 5-year NPV of 56,081 and a 5-year IRR of 60.51% which makes the project feasible.
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