Citas bibligráficas
Muñoz, J., (2022). Demanda internacional para la exportación de queso fresco de la empresa Peru Cheese S. R. L., Cajamarca, 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/32273
Muñoz, J., Demanda internacional para la exportación de queso fresco de la empresa Peru Cheese S. R. L., Cajamarca, 2020 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/32273
@misc{renati/509926,
title = "Demanda internacional para la exportación de queso fresco de la empresa Peru Cheese S. R. L., Cajamarca, 2020",
author = "Muñoz Cabrera, Jose Luis",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The general objective was to analyze the international demand for the export of fresh cheese of the company Perú Cheese S.R.L., Cajamarca, 2020, methodologically focused on the type of mixed research with a DEXPLIS design and a cross-sectional measurement. To meet this objective, the first population taken as the first population within the study of macro-segmentation was all the countries importing fresh cheese, which had as a sample the top 20 buyer states of that product, as the second population was the company PERU CHEESE SRL of Cajamarca in its entirety which has 16 workers, where a sample of only 1 person was obtained, which was based on inclusion and exclusion criteria. of Cajamarca in its totality, which has 16 workers, where a sample of only 1 person was obtained, which was based on inclusion and exclusion criteria, within the instruments the data analysis and the interview guide were used, therefore this inquiry approached a study from the quantitative and qualitative approach. The results of the macro-segmentation study show that France is an excellent market for the export of fresh cheese. Finally, after applying a low price strategy for the export of this product, it was determined that the ideal selling price is 7.90 euros, making the profit margin for the company 200%.
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