Citas bibligráficas
Sangay, A., Haro, K. (2020). Marketing sensorial y fidelización del cliente en la empresa Textiles Haro en la ciudad de Cajamarca, 2019 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/24375
Sangay, A., Haro, K. Marketing sensorial y fidelización del cliente en la empresa Textiles Haro en la ciudad de Cajamarca, 2019 [Tesis]. PE: Universidad Privada del Norte; 2020. https://hdl.handle.net/11537/24375
@misc{renati/509891,
title = "Marketing sensorial y fidelización del cliente en la empresa Textiles Haro en la ciudad de Cajamarca, 2019",
author = "Haro Caballero, Katherin Lizeth",
publisher = "Universidad Privada del Norte",
year = "2020"
}
The present investigation is about the relationship between Sensorial Marketing and the Customer Loyalty, in the company Textiles Haro, in the city of Cajamarca-Peru, in the period of the year 2019. The general objective is: Establish the relationship between sensory marketing and customer loyalty in the company “Textiles Haro” in the city of Cajamarca in 2019. The methodology of this research is type basic quantitative, in a descriptive and correlational level, of non-experimental design. The investigation uses a probabilistic sample for a population of 16 550 people, where only 272 clients was interviewed, the test used was the survey and the questionnaire as an instrument. The conclusion of the investigation was: In fact, exist a direct and significant relationship between sensory marketing and customer loyalty. Pearson's coefficient has been 0.548 and the p-value equal to 0.000, so our hypothesis is valid. This study has confirmed the influence that there is the influence of sensory marketing on customer loyalty of the Textiles Haro company in the city of Cajamarca in 2019.
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