Citas bibligráficas
Dávila, K., (2010). Estudio de pre - factibilidad para la implementación de casa hospedaje “El Encanto” en la provincia de Pacasmayo, 2010 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/48
Dávila, K., Estudio de pre - factibilidad para la implementación de casa hospedaje “El Encanto” en la provincia de Pacasmayo, 2010 [Tesis]. PE: Universidad Privada del Norte; 2010. https://hdl.handle.net/11537/48
@misc{renati/509381,
title = "Estudio de pre - factibilidad para la implementación de casa hospedaje “El Encanto” en la provincia de Pacasmayo, 2010",
author = "Dávila Flores,Karen Alicia",
publisher = "Universidad Privada del Norte",
year = "2010"
}
This project is a Pre-Feasibility Study for the implementation of a company dedicated to providing the service visit, which will be called Lodging House: "El Encanto" in the Province of Pacasmayo. The aim of this study is to determine the feasibility of the project. Lodging House "El Encanto" was born as an alternative to the demand of domestic and foreign tourists in the province of Pacasmayo. The target market are young adventurers, surfers, backpackers, families looking for a relaxing time in holiday periods, students and researchers who love history and archeology. Critical point of success will be the location of accommodation will be located near the Plaza de Armas and 60 meters from the beach. The project in question will provide the hosting service, will be available at orientation for tourism, the decor is cozy and customer care will be provided by properly trained personnel. Among the marketing strategies will have a web page, an updated database of customers to communicate promotions, also use the Mailing. Advertising will be through newspapers and magazines and a banner located at the entrance of Pacasmayo, will visit potential customers and travel agencies to deliver Merchansiding Brochure and supplies. Within the business organization, has been considered to form a closed corporation to which it is developed to detail the internal organization, considering the selection, training and monitoring staff, aiming to good care and customer service. Lodging House Project "El Encanto" will accommodate up to 7.920 address services / year, which requires an initial investment totaling S/.178.174.00 to be funded 70% with our own contribution and a 30% loan from a local financial institution. Finally, we conclude that this project is profitable, taking into consideration the COK of 12.35%, resulting in the following financial indicators: VANE and TIR.
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