Citas bibligráficas
Paredes, J., (2023). Relación de la publicidad digital invasiva de YouTube con el comportamiento de estudiantes de educación superior. Moyobamba 2023 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/34105
Paredes, J., Relación de la publicidad digital invasiva de YouTube con el comportamiento de estudiantes de educación superior. Moyobamba 2023 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/34105
@misc{renati/452746,
title = "Relación de la publicidad digital invasiva de YouTube con el comportamiento de estudiantes de educación superior. Moyobamba 2023",
author = "Paredes Izquierdo, Jose Marcelo",
publisher = "Universidad Privada del Norte",
year = "2023"
}
In recent years, the digital world has been increasing due to the progressive connectivity of Internet users, causing companies to consider a business plan in social networks to have a greater commercial reach for their products and services. The objective of this research work is to determine how YouTube digital advertising is related to the behavior of Higher Education students, Moyobamba 2023. The study has a quantitative approach, of an applied type of non-experimental design. As a data collection tool and techniques, a survey was applied to the students of the "Generalísimo José de San Martín" Public Pedagogical Higher Education School, who use the YouTube social network and who have viewed some advertising on this platform. It was possible to conclude that YouTube digital advertising is related to the behavior of Higher Education students, Moyobamba 2023.
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