Citas bibligráficas
Kajatt, M., Quispe, L. (2022). La estrategia de la transformación digital en la cadena de restaurantes terminal pesquero al 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/32097
Kajatt, M., Quispe, L. La estrategia de la transformación digital en la cadena de restaurantes terminal pesquero al 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/32097
@misc{renati/451724,
title = "La estrategia de la transformación digital en la cadena de restaurantes terminal pesquero al 2021",
author = "Quispe Quispe, Lesly Katherine",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The digital transformation is defined as the reinvention of the business using the appropriate technology to provide better service to employees and customers, so that the tools will allow growth and consider performing ideas that were previously limited. It is important to mention that digital transformation does not only refer to the use of technology, but also relies on the four dimensions that involves, such as customer, improved operations, management and analysis of information and optimization of business KPI´s. Therefore, the objective of this research is to describe the digital transformation in the restaurant chain “Terminal Pesquero” by 2021. The type of research is qualitative - descriptive, where it is mentioned that the qualitative approach is applied in order to employ and develop data collection and analysis to answer questions developed in research; on the other hand, it is descriptive, because it specifies and describes the variable to be used, which for the present research work is the digital transformation. The research design developed is non-probabilistic for convenience, since under this term it is defined that the collection of data is given by the convenient accessibility and proximity of the subjects for the researcher. The result of the present research concludes that the restaurant chain “Terminal Pesquero” by involving the digital transformation in its processes achieves a development based on the strategies applied and work based on its indicators and information collected
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