Citas bibligráficas
Terrones, D., (2022). Gestión administrativa y satisfacción del cliente en una empresa consultora en la ciudad de Trujillo, 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/33434
Terrones, D., Gestión administrativa y satisfacción del cliente en una empresa consultora en la ciudad de Trujillo, 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/33434
@misc{renati/446948,
title = "Gestión administrativa y satisfacción del cliente en una empresa consultora en la ciudad de Trujillo, 2021",
author = "Terrones Lopez, Dorali Vanesa",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The general objective of this study was to determine the relationship between administrative management and customer satisfaction in a consulting firm in the city of Trujillo, 2021. In this sense, we considered the development of a correlational methodology, quantitative approach and non-experimental design, considering a sample of 50 frequent customers of the company, to whom two questionnaires were applied as data collection instruments to know their perception on each of the variables. The results of the study showed that the customer's perception of administrative management was low according to 38.0% of the customers and the level of customer satisfaction was moderate or medium according to 44.0% of the customers. It was concluded that there is a high relationship between administrative management and customer satisfaction in a consulting firm in the city of Trujillo, 2021, obtaining a correlation coefficient of 0.981.
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