Bibliographic citations
Lopez, E., (2018). Análisis comparativo de los estereotipos de género en el tratamiento de los personajes que aparecen en la publicidad televisiva del BCP en las décadas de 1980 y 2000 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13599
Lopez, E., Análisis comparativo de los estereotipos de género en el tratamiento de los personajes que aparecen en la publicidad televisiva del BCP en las décadas de 1980 y 2000 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13599
@misc{renati/446196,
title = "Análisis comparativo de los estereotipos de género en el tratamiento de los personajes que aparecen en la publicidad televisiva del BCP en las décadas de 1980 y 2000",
author = "Lopez Alarcon, Eduardo Juan Lucio",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The present report had the purpose of making a comparison between the advertising from 1980’s decade and the 2000 decade, made by the Banco de Crédito del Perú (BCP) from the point of view of the process of making an advertising character, according to gender stereotypes. There were analyzed four TV spots corresponding to advertising campaigns of this financial institution, two from 1989 and from 2007 and 2009. The spots were chosen by the author due to their representativeness on their year and their physical and social stereotypes. The data was registered using a summary sheet elaborated by the author based in studies about gender stereotypes elaborated by Velandia and Rincón (2014) and about processing of a character by Arrau (1973). It included indicators like the role in the society and the personal image. The results showed that there is a difference between the two decades according to the social changes in Perú the last thirty years.
This item is licensed under a Creative Commons License