Bibliographic citations
Bazan, A., (2023). Calidad del servicio y el posicionamiento de marca de la empresa BAUR METALMIN SAC de la ciudad de Cajamarca 2022 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/33476
Bazan, A., Calidad del servicio y el posicionamiento de marca de la empresa BAUR METALMIN SAC de la ciudad de Cajamarca 2022 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/33476
@mastersthesis{renati/444524,
title = "Calidad del servicio y el posicionamiento de marca de la empresa BAUR METALMIN SAC de la ciudad de Cajamarca 2022",
author = "Bazan Vigo, Arturo Adolfo",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The objective of the research was to determine the relationship between quality of service and brand positioning of the company BAUR METALMIN SAC of the city of Cajamarca - 2022, the population was made up of 60 clients of the company BAUR METALMIN SAC located in Cajamarca, the sample consisted by 60 for the total population. The methodology used according to its purpose was basic, according to the level it was correlational, according to variable manipulation it is Non-experimental, the method used was hypothetical - deductive. The investigation determined that, to corroborate the hypothesis, the non-parametric statistical test Spearman's Rho was used. The results show that Spearman's correlation coefficient (R= 0.823) and its approximate significance (Sig. Approx. = 0.000) is less than the significance level (α= 0.05) therefore the Null hypothesis (Ho), that is, the alternative hypothesis (H1) is accepted. There is a high positive relationship, confirming that the better the Quality of the service is managed, the better the Brand Positioning originates.
This item is licensed under a Creative Commons License