Citas bibligráficas
Camayo, A., (2022). Impacto del mensaje publicitario del spot televisivo de la campaña “La vacuna es vida: pongo el hombro por el Perú” en adultos de 30 a 44 años del distrito de Santiago de Surco, 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/30447
Camayo, A., Impacto del mensaje publicitario del spot televisivo de la campaña “La vacuna es vida: pongo el hombro por el Perú” en adultos de 30 a 44 años del distrito de Santiago de Surco, 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/30447
@misc{renati/442947,
title = "Impacto del mensaje publicitario del spot televisivo de la campaña “La vacuna es vida: pongo el hombro por el Perú” en adultos de 30 a 44 años del distrito de Santiago de Surco, 2021",
author = "Camayo Pomalaya, Ana María",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The general objective of this research is to determine the impact of the advertising message of the television spot of the campaign "The vaccine is life: I put my shoulder for Peru" in adults from 30 to 44 years of age in the district of Santiago de Surco 2021. The population was made up of by 126,730 adults from the district of Santiago de Surco and the sample by 383 adults from 30 to 44 years old. The technique used was the survey and the instrument was a questionnaire validated by expert judgment, concluding that the instrument is valid and applicable, reliability was determined using the KR20 of .8, corresponding to excellent reliability. The results show that the majority of those surveyed (97%) had a positive impact on the advertising message of the television spot of the campaign “Vaccine is life: I put my shoulder for Peru”. Regarding the dimensions, it can be seen that in all of them they reach a majority percentage in the positive impact, in the visual dimension 95.6%; 96.6% in the textual dimension and 91.1% in the auditory dimension. It is concluded that the majority of those surveyed had a positive impact on the advertising message of the television spot of the campaign "The vaccine is life: I put my shoulder for Peru."
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons