Bibliographic citations
Damian, J., Saavedra, Y. (2023). Analítica de datos aplicado a una estrategia de marketing digital para mejorar el proceso de captación al cliente en una clínica dental, Lima, 2022 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/33123
Damian, J., Saavedra, Y. Analítica de datos aplicado a una estrategia de marketing digital para mejorar el proceso de captación al cliente en una clínica dental, Lima, 2022 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/33123
@misc{renati/442558,
title = "Analítica de datos aplicado a una estrategia de marketing digital para mejorar el proceso de captación al cliente en una clínica dental, Lima, 2022",
author = "Saavedra Javier, Yuvitza Antonella",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The current work of research, was to realize data analytics applied to a digital marketing strategy to improve the customer acquisition process in a dental clinic, 2022. In this way, it developed an applied type research with a quantitative approach and experimental design. For the data collection, it made an observation guide that was used with a non-probabilistic sampling for convenience that was previously transferred to the validity of an expert judgment, first the reliability analysis was carried out where the coefficient of pre-test and post-test of the Cronbach's Alpha value was 0.958. Therefore, it is evident that both instruments have excellent reliability and according to our general objective, they indicate that our variable had an average pre-test customers per month of 33.81 and the average post-test customers per month was 36.90. Even with the inferential results it can be defined that there is a fairly high improvement between data analytics applied to a digital marketing strategy to improve the customer acquisition process. It is evident that a value was obtained through the Wilcoxon test of bilateral significance (p - value < 0.05).
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.