Citas bibligráficas
Mejia, M., (2018). Influencia de la significación del discurso persuasivo del Movimiento Regional para el Desarrollo con Seguridad y Honradez y el partido político Alianza para el Progreso en la decisión de voto universitario del distrito de Trujillo en el proceso electoral regional y municipal del 2014 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13261
Mejia, M., Influencia de la significación del discurso persuasivo del Movimiento Regional para el Desarrollo con Seguridad y Honradez y el partido político Alianza para el Progreso en la decisión de voto universitario del distrito de Trujillo en el proceso electoral regional y municipal del 2014 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13261
@misc{renati/442084,
title = "Influencia de la significación del discurso persuasivo del Movimiento Regional para el Desarrollo con Seguridad y Honradez y el partido político Alianza para el Progreso en la decisión de voto universitario del distrito de Trujillo en el proceso electoral regional y municipal del 2014",
author = "Mejia Gavidia, Mariagracia",
publisher = "Universidad Privada del Norte",
year = "2018"
}
This paper aims to determine how the significance of the persuasive speeches of the Regional Movement for Development with Security and Honesty and the political party Alliance for Progress in the decision of vote of the university students of the district of Trujillo in the regional and municipal electoral process of 2014. Therefore, it will be necessary to corroborate this research through tools that were applied to the Trujillo university students who voted in this district. The tools applied in this study were: observation sheets, focus groups and surveys. For the first variable, the reader will understand theoretical bases of Semiotics, discourse theory, the evolution of Peruvian politics and electoral marketing. For the second variable, it has been proposed to report on the voting decision and the cognitive processes that the voter faces in determining their election on a candidate. Through the application of the tools, it was possible to determine the influence of the meaning of the persuasive discourse in the voting decision of the university students. These results are presented in the fourth chapter of the present investigation. In addition, this study has detailed recommendations to be taken into account in future municipal and regional electoral processes, based on all the analysis performed.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons