Bibliographic citations
Caruajulca, H., Chávez, E. (2017). Cultura exportadora en el CITE Joyería Koriwasi de la ciudad de Cajamarca para la exportación de ajuares joyeros de plata 925 a Francia, 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10915
Caruajulca, H., Chávez, E. Cultura exportadora en el CITE Joyería Koriwasi de la ciudad de Cajamarca para la exportación de ajuares joyeros de plata 925 a Francia, 2017 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/10915
@mastersthesis{renati/441507,
title = "Cultura exportadora en el CITE Joyería Koriwasi de la ciudad de Cajamarca para la exportación de ajuares joyeros de plata 925 a Francia, 2017",
author = "Chávez Aliaga, Evelyn",
publisher = "Universidad Privada del Norte",
year = "2017"
}
ABSTRACT The present research denominated: "Export culture in the Cite Jewelery Koriwasi of the city of Cajamarca for the export of Ajuares Jewelers of silver 925 to France, 2017" presents by general objective; To determine the characteristics of export culture in the Cite Jewelery Koriwasi of the city Cajamarca that allows the export of Ajuares Jewelers of silver 925 to the city of Paris-France, 2016. And specific, to carry out the situational diagnosis of the production and the export culture Of the "Cite Joyería Koriwasi" of the City of Cajamarca and to develop a manual and plan of export for the "Cite Joyería Koriwasi" of the City of Cajamarca. We interviewed 25 producers of jewelers to achieve that, the main feature of the export culture developed by the Cite Jewelery Koriwasi is in the process of launching the development of the three characteristics in which the export culture focuses, such as son; The management of the company, export and product; The management of the company is in the creation of the export area which develops and manages the SilverWoman line, specialized in the production of chess jewelery made of 925 silver made up of earrings, ring, necklace and with custom and innovative designs. The process of production of jewelry of the cite at the present time is not exploited to its maximum potential by not using the machinery in each one of its processes which limits the quality of the product, the promotion that develops at the present time in Cite is a promotion Local through the exhibition in the open plaza shopping center, to the use of a web system, limiting the volume of sales and profitability of the organization. With regard to the Export Business Plan, it is established that it is feasible to have an Economic VAN of S/. S/. 92,861.08 and TIR de 32%, the market segment is French women in an age range of 25-65 years of age with a Per Capita income of 42,000 Euros. KEYWORDS: set, exporting culture, cite.
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