Citas bibligráficas
Morales, D., Saavedra, F. (2016). Beneficios al desarrollar un sistema de franquicia para la internacionalización de la empresa Leoos E.I.R.L., en el mercado gastronómico de Ecuador, provincia de Guayaquil, 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10702
Morales, D., Saavedra, F. Beneficios al desarrollar un sistema de franquicia para la internacionalización de la empresa Leoos E.I.R.L., en el mercado gastronómico de Ecuador, provincia de Guayaquil, 2017 [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/10702
@misc{renati/441404,
title = "Beneficios al desarrollar un sistema de franquicia para la internacionalización de la empresa Leoos E.I.R.L., en el mercado gastronómico de Ecuador, provincia de Guayaquil, 2017",
author = "Saavedra Miranda, Fernando Javier",
publisher = "Universidad Privada del Norte",
year = "2016"
}
ABSTRACT This thesis was made it in order to identify the benefits obtained by LEOOS E.I.R.L. To develop a franchise's system for its internationalization in Ecuador's gastronomic market, Guayaquil's province, 2017. To analyze the current situation of Leoos’s company. An interview was conducted directed to the general manager and we were able to determine the characteristics that the company has to position its brand in an international market, the application of this instrument allowed us to establish the qualities that the company possesses to obtain benefits when developing a franchise's system. A diagnosis was made of the current market situation in Peru and Ecuador in the franchising sector in order to establish the growth that this business model has had in recent years, the benefits it has generated and the accessibility it has for small and medium businesses. We analyzed the benefits that Leoos’s company would obtain through the collection of entrance fees and royalties by the deceased, as well as their brand positioning and presence in international markets. Finally, the economic and financial feasibility of the project is demonstrated through the results of the profitability indexes, with our net present value (NPV) of $ 59 184.84 and the internal rate of return (IRR) of 27.8% KEYWORDS: franchise, internationalization, entrance fee, royalties, franchisee.
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