Citas bibligráficas
Bazalar, E., Vargas, Y. (2015). Propuesta de plan para la institucionalidad de corto y largo plazo para la revaloración y sostenibilidad de la fiesta del Carnaval de Cajamarca [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/7969
Bazalar, E., Vargas, Y. Propuesta de plan para la institucionalidad de corto y largo plazo para la revaloración y sostenibilidad de la fiesta del Carnaval de Cajamarca [Tesis]. PE: Universidad Privada del Norte; 2015. https://hdl.handle.net/11537/7969
@misc{renati/440957,
title = "Propuesta de plan para la institucionalidad de corto y largo plazo para la revaloración y sostenibilidad de la fiesta del Carnaval de Cajamarca",
author = "Vargas Gallardo, Yolanda Victoria",
publisher = "Universidad Privada del Norte",
year = "2015"
}
ABSTRACT This report had the purpose to present a “Proposal of Plan to institutionalize in a short and long term the Cajamarca’s Carnival Fest toward its valuation and sustainability“, intending to contribute for a better management of this event . The proposal was made as a tool to guide how to preserve this traditional fest and so strengthening cultural i dentity of the Cajamarca’s inhabitants. Likewise, to improve the tourists’ perception and to fulfill their expectations. There were conducted interviews to the members and ex-members of the Carnival Board as well to tourism enterprises. In the first case, the results shows that every year the Carnival Board has been working in an empirical way, casually and out of time; in the second case, it was determined that not all the enterprises are committed to give an experience related with the valuation and care of the cultural heritage and living culture of the carnival’s party. After using a sample of 384 villagers, it was determined that the carnival’s fest brings together a great number of people (71 %) that actively participates in the activities, showing a general feeling of union and sharing. However, most of the people feels disappointed (45.5%) with the fest’s organization. Likewise, there were applied 381 surveys to national tourists and foreigners. The results showed that they feel interested in the several activities developed in the party (46.9%). However, they also said that the worst part was the mess generated in the development of the fest (31.5%). The results suggests that implementing a strategic plan of institutionalization would become an efficient, objective and planned working tool for the Carnival’s Board which should be worked the whole year, implementing strategies and action plans in the events and activities of the fest. It would give security preserving physical and mental integrity of the participants. The final purpose is to recover our living culture heritage in order to consolidate Cajamarca’s carnival as the best destiny selected by visitors. KEYWORDS: proposal of institutionalize, valuation and sustainability.
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