Citas bibligráficas
Beraun, K., Diaz, K. (2022). Implementación de un modelo estratégico y su influencia en la gestión al cliente de una empresa de deportes de contacto - Trujillo 2019 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/32058
Beraun, K., Diaz, K. Implementación de un modelo estratégico y su influencia en la gestión al cliente de una empresa de deportes de contacto - Trujillo 2019 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/32058
@misc{renati/432289,
title = "Implementación de un modelo estratégico y su influencia en la gestión al cliente de una empresa de deportes de contacto - Trujillo 2019",
author = "Diaz Raffo, Katherine Yumiko",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The objective of the present research was to determine how the implementation of a strategic model influences the customer management of a contact sports company - Trujillo 2019, dedicated to martial arts teaching and sales of sports equipment complementing martial arts.This research focused on a Pre-experimental design, intentionally manipulating the dependent variable (customer management) to see changes through the implementation of a strategic model, on the other hand, the population was 100 registered customers and a sample of 80 people; acquiring the services, and 5 internal collaborators; In addition, surveys, interviews and observation were used as instruments for data collection, were validated by expert and Cronbach's Alpha reliability analysis, obtaining an index of 0.874 in the pre-test and 0.702 in the post-test. Outcomes of T-Student test application showed that the indicator of increase in retained clients has a value P= 0.0392491, while for the index of recommendation a value p= 0.025656717 is presented, and for the indicator of internal clients satisfaction, the value p= 0.02842202 was obtained, being less than 0.05, concluding that the strategic model does have a positive influence on customer management and accepting according to the general hypothesis that says that the implementation of a strategic plan significantly influencer in costumer's management in a contact sports company.
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