Citas bibligráficas
Alfaro, D., Lujan, D. (2024). El efecto mediador de la satisfacción del consumidor en el sector de las cocinas fantasmas [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/673783
Alfaro, D., Lujan, D. El efecto mediador de la satisfacción del consumidor en el sector de las cocinas fantasmas [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/673783
@misc{renati/417401,
title = "El efecto mediador de la satisfacción del consumidor en el sector de las cocinas fantasmas",
author = "Lujan Coras, Daphna Daniela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Ghost kitchens are a new emerging model, characterized by maintaining an indirect contact with consumers, because they do not have a physical space to offer them a service, limiting this interaction to a home delivery. The objective of the present study is to demonstrate the influence of food quality and speed of service on electronic word-of-mouth and repurchase intention, through the mediating role of consumer satisfaction in the ghost kitchen category. This study seeks to expand research on ghost kitchens, which despite their continued global growth, have a limited literature in academia. A quantitative, cross-sectional study will be carried out, for which an online questionnaire will be applied to 400 people over 18 years of age who have purchased food at least once from ghost kitchens in the last 6 months, using the PLS-SEM technique.
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