Bibliographic citations
Hoyos, M., Polo, M., Carrión, M. (2023). Aplicación de innovación de productos, procesos y mercado en empresas agroindustriales en el Perú: Estudio de caso Danper y Virú [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/673322
Hoyos, M., Polo, M., Carrión, M. Aplicación de innovación de productos, procesos y mercado en empresas agroindustriales en el Perú: Estudio de caso Danper y Virú [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/673322
@mastersthesis{renati/416321,
title = "Aplicación de innovación de productos, procesos y mercado en empresas agroindustriales en el Perú: Estudio de caso Danper y Virú",
author = "Carrión Briceño, Mayra Liliana",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The present master's thesis analyzes the application of product, process, and market innovation in agro-industrial companies in Peru, through a case study of the companies Danper and Virú. To achieve this, a literature review was conducted on innovation and its application in agro-industrial companies to identify the main theories applicable to the Peruvian scenario. Additionally, a qualitative analysis was carried out through interviews with executives and employees of Danper, Virú, and other companies in the sector to thoroughly understand their strategies and experiences regarding innovation. The results obtained indicate that innovation is a key variable in the competitiveness of agro-industrial companies in Peru and has impacted their ability to adapt to the challenging context of recent years and increase profitability. Both Danper and Virú have successfully implemented innovative practices in different areas, such as improving production processes, developing new products, and exploring new local and global markets. Among the highlighted innovative practices is the use of native Peruvian products for the development of healthy and ready-to-eat products. This is achieved through research, market trend analysis, product diversification to target new segments, and the incorporation of new technologies to enhance production processes. This research can serve as a guide for companies in the sector seeking to improve their competitiveness and profitability in the market.
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