Bibliographic citations
Villanueva, D., Balarín, P. (2024). Experiencia del Consumidor, Valor de Co-creación e Interés Cultural en la Satisfacción del Consumidor en el sector de hotelería [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/673381
Villanueva, D., Balarín, P. Experiencia del Consumidor, Valor de Co-creación e Interés Cultural en la Satisfacción del Consumidor en el sector de hotelería [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/673381
@misc{renati/416304,
title = "Experiencia del Consumidor, Valor de Co-creación e Interés Cultural en la Satisfacción del Consumidor en el sector de hotelería",
author = "Balarín Trisano, Pablo Mateo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The purpose of this work is to demonstrate the relationship between the Customer Experience, the Co-creation of Value and the Cultural Interest in Customer Satisfaction in the hotel sector. For this research, a quantitative approach of non-explanatory scope is proposed, in which a non-probabilistic sampling will be chosen. The tool to be used will be an online survey of a sample of 400 people who have traveled to the city of Cusco and obtained a pleasant experience as guests of hotels with a cultural offer. For the measurement and analysis of the results, a five-point Likert scale and the structural equation model will be used. Finally, it is interesting and relevant to study this sector in depth since in recent years the tourism and hotel sector in Peru has obtained considerable quantitative and qualitative growth.
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