Citas bibligráficas
Martínez, E., Stamenovic, V. (2024). Políticas de envío gratuito, satisfacción en línea, confianza y su influencia en la intención de recompra de las plataformas de venta terciarizada [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/673223
Martínez, E., Stamenovic, V. Políticas de envío gratuito, satisfacción en línea, confianza y su influencia en la intención de recompra de las plataformas de venta terciarizada [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/673223
@misc{renati/416050,
title = "Políticas de envío gratuito, satisfacción en línea, confianza y su influencia en la intención de recompra de las plataformas de venta terciarizada",
author = "Stamenovic Pérez, Valerie Alejandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Technological development has changed the way consumers behave, which is why the use of outsourced sales platforms has become a necessity. However, despite living in a technological society, not much is known about repurchase intentions on outsourced sales platforms. Therefore, there are still many people who have not had experience using outsourced sales platforms or are not sure if buying online will meet their needs or expectations. That is why the variables have been analyzed: online satisfaction, free shipping policy, trust and repurchase intention. A quantitative approach method will be used, with an explanatory scope, a non-experimental and transversal design. A PLS-SEM test was used for data analysis.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons