Citas bibligráficas
Chumpitaz, A., Yanqui, L. (2024). Solución tecnológica basada en IA conversacional para un servicio de atención al cliente inteligente [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/673189
Chumpitaz, A., Yanqui, L. Solución tecnológica basada en IA conversacional para un servicio de atención al cliente inteligente [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/673189
@misc{renati/416010,
title = "Solución tecnológica basada en IA conversacional para un servicio de atención al cliente inteligente",
author = "Yanqui Huarocc, Liliana Ines",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Virtual assistants are used to enhance user experience on various e-commerce websites and online services. Several studies indicate that improving user experience is possible if the virtual assistant simulates human interaction or facilitates the acquisition of specific products or services. To achieve this goal, assistants can employ Natural Language Processing techniques to understand human language and provide appropriate responses. This study focuses on developing an artificial intelligence-based virtual assistant for a website dedicated to poultry product sales, with the aim of improving customer experience. To evaluate the benefits of this implementation, feedback was collected from a group of 58 customers in the city of Lima who interacted with the virtual assistant. The results demonstrated that the virtual assistant had a positive impact on customer service, with an average acceptance rate of 83.66% in terms of usability, functionality, and customer satisfaction.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons