Bibliographic citations
Alva, J., Noriega, V. (2022). Perfil del consumidor millennial y su relación con el consumo de productos orgánicos, provincia de Trujillo 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/31850
Alva, J., Noriega, V. Perfil del consumidor millennial y su relación con el consumo de productos orgánicos, provincia de Trujillo 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/31850
@misc{renati/414119,
title = "Perfil del consumidor millennial y su relación con el consumo de productos orgánicos, provincia de Trujillo 2021",
author = "Noriega Mendo, Valeria Monique",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The research work presented as a general objective: Determine the incidence of the millennial consumer profile in the consumption of organic products, province of Trujillo 2021; establishing as a formulation of the problem, what is the incidence of the Millennial consumer profile in the consumption of organic products, province of Trujillo 2021? The research is of a descriptive correlational type with a non-experimental design, the sample consisted of 384 inhabitants between 28 and 40 years of age belonging to the province of Trujillo, for data collection a questionnaire consisting of 18 items was developed under the scale of Likert, the instrument was subjected to a reliability analysis by Cronbach's Alpha internal consistency method, obtaining for the variables Millennial consumer profile 0.911 and organic products 0.938, results that show excellent reliability. A positive incidence was established between the Millennial consumer profile and organic products using the non-parametric Rho Spearman test (r=0.853). Being the level of bilateral significance p=0.000<0.05, therefore, the alternative hypothesis is accepted: The profile of the millennial consumer belonging to the province of Trujillo has a positive impact on the consumption of organic products.
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