Citas bibligráficas
Cruzado, H., Paredes, J. (2018). Campaña de promoción de valores y la cultura organizacional de una empresa minera del norte del país [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13869
Cruzado, H., Paredes, J. Campaña de promoción de valores y la cultura organizacional de una empresa minera del norte del país [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13869
@mastersthesis{renati/414084,
title = "Campaña de promoción de valores y la cultura organizacional de una empresa minera del norte del país",
author = "Paredes Acuña, Juan Andrés",
publisher = "Universidad Privada del Norte",
year = "2018"
}
Currently, companies are seen as communities, in which the human factor is essential to increase their life cycle. That is why the high organizational hierarchies are concerned about having and attracting the best talent in order to improve their productivity, however, as in a society, it is essential that the members not only do a good job, but also that they align to the regulations, policies, objectives, goals and other purposes that the organization has proposed, in addition to maintaining appropriate and related behaviors to it. The objective of this research is to implement a campaign to promote organizational values in a mining company in the north of the country, in order to consolidate the organizational culture and to achieve future improvements in their processes. As we can see in the development of the work, this was initiated by applying a survey to achieve a diagnosis of the knowledge of organizational values, by the employees, as well as the policies, vision and mission, then proceeded to design and subsequently implement the campaign, concluding with a new evaluation to measure the level of knowledge of the values. The knowledge and putting into action of the values achieves a change in the processes of the company and this is why we have conducted interviews with the hierarchical level, at the operational level (Operations Manager), at the Administrative level (Head of Human Resources) and at the of executing area of the campaign (Head of Organizational Development), in which we can see how this knowledge and application of values has managed to increase the performance of employees in addition to achieving compliance with the objectives that the company has for its operations. We can conclude that the campaign of promotion of organizational values, managed to increase, in the collaborators, the knowledge and application of values in their daily activities.
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