Citas bibligráficas
Damaso, M., (2023). Optimización del lenguaje visual y gráfica ambiental para el programa de Adulto Mayor del Centro de Atención Primaria (CAP) Amarilis [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/671707
Damaso, M., Optimización del lenguaje visual y gráfica ambiental para el programa de Adulto Mayor del Centro de Atención Primaria (CAP) Amarilis [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/671707
@misc{renati/413031,
title = "Optimización del lenguaje visual y gráfica ambiental para el programa de Adulto Mayor del Centro de Atención Primaria (CAP) Amarilis",
author = "Damaso Menacho, Marcia Gabriela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
This project consists of the proposal of a visual identity and informative environmental graphics related to diabetes and hypertension for the Senior Citizen program of the Primary Care Center Amarilis, in the city of Huanuco. It is assumed that by defining the appropriate channels for the communication of preventive and promotional information on NCDs, together with the adaptation of the visual language and the optimization of the information design of the materials, it will be easier for older adults to visualize and remember the information displayed in the medical center. The main users of the project are the elderly, so their needs and limitations were taken into account. For this purpose, documentary and field research methodologies were used; processes focused on non-participant observation and semi-structured interviews, in order to devise and plan design solutions focused on the recipient. Likewise, specific design strategies and processes were applied to the areas to be worked on, identity and information design. The graphic proposal is made up of identity elements - color palette, typographies, graphic resources and icons - and environmental design pieces.
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