Citas bibligráficas
Chumacero, J., Ramos, C. (2023). Propuesta de Estrategia de Marketing para aumentar el posicionamiento de una marca de café especial en la página de Facebook [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/671325
Chumacero, J., Ramos, C. Propuesta de Estrategia de Marketing para aumentar el posicionamiento de una marca de café especial en la página de Facebook [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/671325
@misc{renati/412009,
title = "Propuesta de Estrategia de Marketing para aumentar el posicionamiento de una marca de café especial en la página de Facebook",
author = "Ramos Villalobos, Clisec Ramos",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The present research focuses on developing brand positioning strategies for specialty coffee in Lima, Peru, capitalizing on the growing demand for high-quality coffee and the coffee consumption culture in the city. To develop this work, it has been necessary to research the market, analyze consumer preferences, evaluate the competition. Research has also been done on the strategies that these ventures develop, such as differentiation based on quality, origin narratives, and collaboration with local coffee shops. Additionally, an analysis of digital marketing trends and social media has been conducted to increase visibility and engagement. The objective of this report is to provide robust recommendations to strengthen brand identity and expand the market share of specialty coffees in Lima.
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