Citas bibligráficas
Ramirez, R., Garcia, F. (2023). Análisis de las estrategias de crecimiento de la Clínica Santa Cruz durante el periodo de pandemia entre los años 2020 a 2022 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/671118
Ramirez, R., Garcia, F. Análisis de las estrategias de crecimiento de la Clínica Santa Cruz durante el periodo de pandemia entre los años 2020 a 2022 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/671118
@misc{renati/411741,
title = "Análisis de las estrategias de crecimiento de la Clínica Santa Cruz durante el periodo de pandemia entre los años 2020 a 2022",
author = "Garcia Muro, Fabrizio Adrian",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The present academic research aims to analyze the growth strategies that Clínica Santa Cruz could have used during the period of the pandemic between 2020 and 2022 as part of its expansion into new markets, in contrast to what actually happened with the opening of new branches in the cities of Cerro de Pasco, Lima, Huánuco, and Arequipa. For the analysis, three alternatives that the company could have considered were proposed: acquiring a provider of PPE, venturing into the healthcare assistance market, or opening a drugstore. Likewise, to select the most suitable alternative for the company's interests and objectives, indicators such as the necessary investment, potential costs and expenses, viability, feasibility, and payback period were considered, among others. Based on these indicators, it was determined that the alternative that best suited the organization's interests and objectives was the opening of a drugstore. This would have allowed it to enter a new sector within the healthcare industry, enabling the consolidation of a stronger market position, the possibility of creating an alternative business line to its main one, diversifying its business portfolio, and, above all, ensuring long-term sustainability.
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