Bibliographic citations
Atalaya, L., (2019). Caracteristicas de la cadena productiva de vino de Cascas - La Libertad para su competitividad del producto EE.UU New York [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14985
Atalaya, L., Caracteristicas de la cadena productiva de vino de Cascas - La Libertad para su competitividad del producto EE.UU New York [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/14985
@misc{renati/411088,
title = "Caracteristicas de la cadena productiva de vino de Cascas - La Libertad para su competitividad del producto EE.UU New York",
author = "Atalaya Valera, Laura Janeth",
publisher = "Universidad Privada del Norte",
year = "2019"
}
ABSTRACT In the present investigation the objective Identify what characteristics of the Cascas wine production chain that allow its product competitiveness. An analysis was made of the international, national and local framework of the productive chains for their product competitiveness, showing exports and imports mainly and how wine consumption has been evolving. The good practices of wine producers are analyzed in order to take them as an opportunity for improvement for Cascas producers and generate a competitive advantage. To develop the research, bibliographic material was reviewed, as well as surveys of 13 wine producers in Cascas and interviews with an expert in the subject of quality certifications: Eng. Jorge Luis Salazar Ríos, in this way data were collected on the basis of the study variables, thus validating the hypothesis and the research could be developed. When developing the investigation of the identification of the characteristics of the productive chain, the greatest difficulty that the wine producers suffer is the lack of technology, both for the production and for the transformation of the product. In addition to the little support from the government to obtain financing for the acquisition of new technology as well as to maintain constant training to its staff with experts in wine production as winemakers. It can be concluded that, by properly identifying the characteristics of the production chain, such as: production, stocking, transformation of the product, quality and use of the appropriate technology for the realization of an optimal product help us to make the product highly competitive with national and international wines. KEYWORDS: Productive chain, competitiveness, production.
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