Citas bibligráficas
Nuñez, R., Pascual, M. (2023). Análisis de las Estrategias Comerciales implementadas para mantener el crecimiento de la Empresa Innovative Knitwear S.R.L. en el año 2020 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670501
Nuñez, R., Pascual, M. Análisis de las Estrategias Comerciales implementadas para mantener el crecimiento de la Empresa Innovative Knitwear S.R.L. en el año 2020 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670501
@misc{renati/410354,
title = "Análisis de las Estrategias Comerciales implementadas para mantener el crecimiento de la Empresa Innovative Knitwear S.R.L. en el año 2020",
author = "Pascual Ramos, Maria Luisa",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
This research develops the analysis of the commercial strategies implemented by the textile company Innovative Knitwear in the pandemic. For the development of this study, the arguments of authors whose research has been recognized were reviewed. A qualitative study was also conducted through a semi-structured interview with the General Manager Eunice Moran, who makes the commercial decisions of the company. From an administrative point of view, the objective is to analyze, compare, validate and propose alternative solutions to the problems presented. As a result of the research, and after analyzing the 4 alternatives, it is concluded that the strategy implemented, search for new customers in the U.S. market, has been the most optimal and aligned with the objectives of the company. This decision has allowed Innovative Knitwear to expand its business in the U.S. market. The research establishes that the Blue Ocean strategy for these business models is of vital importance, as it has allowed the company to improve its positioning, expand its business and be recognized in the U.S. market. Finally, a new commercial alternative is also suggested to face the drop in sales in 2020. The strategy is to implement a weaving and tailoring workshop to minimize product costs. The implementation of this strategy allows a sustainable competitive advantage for this business model.
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