Bibliographic citations
Curioso, A., Espinola, R. (2023). PROPUESTA PARA INCREMENTAR EL NÚMERO DE ALUMNOS EN CENTRO EDUCATIVO INICIAL EN ATE [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670481
Curioso, A., Espinola, R. PROPUESTA PARA INCREMENTAR EL NÚMERO DE ALUMNOS EN CENTRO EDUCATIVO INICIAL EN ATE [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670481
@misc{renati/410311,
title = "PROPUESTA PARA INCREMENTAR EL NÚMERO DE ALUMNOS EN CENTRO EDUCATIVO INICIAL EN ATE",
author = "Espinola Olivares, Rosa Veronica Gissel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The present proposal to increase the number of students in the initial educational center Gotita de Miel, located in the district of Ate, carried out an analysis of the current situation of the kindergarten and the main factors that influence the low number of enrolled students. As an initial part, two possible diagnoses were proposed in order to identify the reason for the student deficit, in-depth interviews were carried out with clients, non-clients and with the director of the nest. The stages were divided into two stages to be able to carry out a more detailed and precise analysis, since the pandemic variable also had its influence on the reduction of students in 2020. The main variables were identified in the matrix of competitors of the Gotita de Miel educational center, such as infrastructure, monthly payment value, virtual classroom, entry fee and marketing actions. It was concluded that the educational center has an opportunity in three of the six variables, which are infrastructure, virtual classroom implementation and marketing actions. In the second diagnosis of the decrease in students, a significant migration of children to state institutions was evident. Consequently, it is suggested that the nest adopt technological innovation actions and marketing strategies to differentiate itself from the competition, attracting and recruiting students, with achievable goals for the year 2024.
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