Bibliographic citations
Llerena, B., (2023). Implementación de un sitio web como parte de una estrategia de Inbound Marketing para una empresa de arquitectura e interiorismo [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670476
Llerena, B., Implementación de un sitio web como parte de una estrategia de Inbound Marketing para una empresa de arquitectura e interiorismo [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670476
@misc{renati/410285,
title = "Implementación de un sitio web como parte de una estrategia de Inbound Marketing para una empresa de arquitectura e interiorismo",
author = "Llerena Chuquillanqui, Brenda Joselyne Marcela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Inbound marketing represents a marketing strategy that, unlike persuasive tactics in sales, doesn't aim to directly pursue the customer, but rather attracts them gradually and subtly through different stages. Essentially, this approach is based on resource optimization. If customers are active users of search engines, it’s more effective to make it easier for them to find brands or companies instead of aggressively pursuing them. However, it is important to highlight that this strategy does not imply passivity, quite the opposite. The focus of inbound marketing is to direct visitors to the website through actions designed to attract them in a meaningful way and without the need to invest in advertising breaks. A key piece is to provide content of interest to users and search engine-optimized to ensure that search engines place the company in top results. Since today's target audience spends much of their time on digital media and is bombarded with sales ads, it is essential to identify the type of content that appeals to them. Therefore, this work explores and defines the importance of implementing a website for Tiyay company and other service companies, as the first step in their inbound marketing strategy, following their objectives and capabilities to attract clients in their residential sector.
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