Citas bibligráficas
Samaniego, J., Yllanes, A. (2023). Implementación de Competitividad y Diversificación de Mercado en las exportaciones de granos de cacao de Amazonas Trading Perú a Indonesia, 2023 [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670443
Samaniego, J., Yllanes, A. Implementación de Competitividad y Diversificación de Mercado en las exportaciones de granos de cacao de Amazonas Trading Perú a Indonesia, 2023 [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670443
@misc{renati/410262,
title = "Implementación de Competitividad y Diversificación de Mercado en las exportaciones de granos de cacao de Amazonas Trading Perú a Indonesia, 2023",
author = "Yllanes Zamudio, Ana Maria",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The objective of this research is to analyze the competitiveness and diversification of markets in relation to cocoa bean exports from Amazonas Trading Peru to Indonesia in the current year 2023, due to the problems that the company has been facing regarding the low level of customer portfolio and export volumes of cocoa beans to Indonesia in recent years. Therefore, the research has a qualitative, applied approach and a phenomenological research design. For data collection, interviews with experts from both the analyzed company and an external expert, both knowledgeable on the subject of cocoa bean exports, were used as an instrument, as well as analysis of indexed journal sources that study and contribute in relation to the problematic situation faced by Amazonas Trading Peru. In view of the literature analysis, three possible alternative solutions to implement for this problem have been identified: (a) International marketing strategic plan, (b) Participation in international fairs, (c) Improvement of the certification area. The results obtained through qualitative research showed that competitiveness (quality, human resources) and market diversification are the main factors in the export of cocoa beans from Amazonas Trading Peru.
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