Citas bibligráficas
Salazar, K., (2014). Oportunidades de negocio en el mercado de Estados Unidos para las exportaciones peruanas de arándanos frescos provenientes de la región La Libertad [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/3595
Salazar, K., Oportunidades de negocio en el mercado de Estados Unidos para las exportaciones peruanas de arándanos frescos provenientes de la región La Libertad [Tesis]. PE: Universidad Privada del Norte; 2014. https://hdl.handle.net/11537/3595
@misc{renati/409214,
title = "Oportunidades de negocio en el mercado de Estados Unidos para las exportaciones peruanas de arándanos frescos provenientes de la región La Libertad",
author = "Salazar Chávez, Karol Milena",
publisher = "Universidad Privada del Norte",
year = "2014"
}
This thesis report shows the results of a market research that definitively will help those companies that want to engage in new markets or those companies that are looking to increase the variety of their products, taking into account that the U.S. market is highly attractive for the sale of fresh blueberries. Throughout the report we appreciated that the blueberry is one of the crops that has shown a great average percentage growth during the last 5 years and also has a high potential, as this is a non-traditional fruit very popular in North American markets (mainly the U.S.) for their flavor, properties and characteristics. The study found that Peru has competitive advantages compared with the rest of the world. Peru not only owns the land and climate that ensure an important global primacy, it also has a fantastic geographical position. Additionally, this study was conducted to blueberry market in the United States during the period 2009 - 2013 in which it showed and the growing demand of American country was analyzed, and the main reasons for buying blueberries. With the aim to respond to the demand for U.S. it was analyzed the export capacity blueberry La Libertad region (The city leading producer of blueberries in Peru) in the coming years; which showed positive results by strong private investment commitment to this growing in despite of the poor logistics and technology. Given all of the above is that this study showed that blueberry crop is a viable alternative to export with a very good return on investment over the long term.
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