Citas bibligráficas
Lazaro, H., Esquivel, R. (2023). Plan de marketing de Sorella para extender las ventas de pizzas considerando ecommerce y vía online [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669887
Lazaro, H., Esquivel, R. Plan de marketing de Sorella para extender las ventas de pizzas considerando ecommerce y vía online [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669887
@misc{renati/409022,
title = "Plan de marketing de Sorella para extender las ventas de pizzas considerando ecommerce y vía online",
author = "Esquivel Macavilca, Ralph Alexander",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The purpose of this professional skill is to expand sales of frozen pizzas and catering services considering e-commerce and online. Due to this, a marketing plan strategy must be implemented with more aggressive specific campaigns and use digital channels as support to have a better reach. In this way, the work describes the marketing actions that will be developed so that the products have a better positioning in the market. Finally, the changes, development and characteristics of these to achieve the sales objective are discussed. The work mentions Sorella's business and the actors that participate in this context, such as clients, suppliers and sales channels.
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