Citas bibligráficas
Bosmans, F., Costa, G. (2023). Mejora de la planificación de la capacidad de producción en la internacionalización de una empresa peruana de snacks saludables [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669841
Bosmans, F., Costa, G. Mejora de la planificación de la capacidad de producción en la internacionalización de una empresa peruana de snacks saludables [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669841
@misc{renati/408678,
title = "Mejora de la planificación de la capacidad de producción en la internacionalización de una empresa peruana de snacks saludables",
author = "Costa Hidalgo, Gabriel Elias",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The main objective of this research is to investigate and analyse how to improve the planning of production capacity in the internationalisation of a Peruvian healthy snacks company. The reason for this research is because it was identified as a bottleneck for the internationalisation of the company; moreover, it is an increasingly relevant phenomenon in a globalised world. Companies seek to expand into new markets to take advantage of growth opportunities and diversify their operations. However, international expansion brings with it significant challenges, and one of the key issues is production capacity planning. Furthermore, this research is based on identifying strategies and approaches to enable effective capacity planning, considering the particularities of the food sector and internationalisation. Data analysis, process evaluation and review of existing practices will be carried out in order to propose recommendations. For this study, the theories of multinational strategies, corporate strategies, modes of entry into international markets, Uppsala Model, global organisational structure, value chain, resources and capabilities, among others, will be used as a theoretical basis and models. The methodology of analysis of the research is of qualitative approach, of applied type, under a phenomenological methodological design. This study will involve the participation of professionals working in internationalised food companies that make decisions on planning and production capacity. The results obtained will allow to choose a solution to the investigated topic, to find relevant findings, to establish conclusions and recommendations.
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