Citas bibligráficas
Flores, A., Tuesta, E. (2023). La satisfacción en el sector de restauración a través de la equidad de marca y la limpieza [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669577
Flores, A., Tuesta, E. La satisfacción en el sector de restauración a través de la equidad de marca y la limpieza [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669577
@misc{renati/408564,
title = "La satisfacción en el sector de restauración a través de la equidad de marca y la limpieza",
author = "Tuesta Panduro, Erika Ximena",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
This study was conducted with the objective of finding the relationships between the variables Cleanliness (CLL) and Brand Equity (BEQ) in relation to Brand Experience (BE), Customer Well-Being (CWB) and Customer Satisfaction (CS) within the restaurant sector. The study population include people who have eaten on the premises in restaurants in Peru during the last six months of the year 2021. The sample consisted of 416 people. A PLS-SEM analysis was used using SmartPLS 3 software to respond to the hypotheses set out in the study. The results allowed all the hypotheses to be tested, highlighting the confirmation of the influence of Cleanliness and Brand Equity on Customer Well-being in building Brand Experience and Customer Satisfaction in the restaurant sector.
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