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Jara, G., Castillo, F. (2023). El panorama organizacional en la era de (post) pandemia [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669124
Jara, G., Castillo, F. El panorama organizacional en la era de (post) pandemia [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669124
@misc{renati/407818,
title = "El panorama organizacional en la era de (post) pandemia",
author = "Castillo Huicho, Flor Katherine",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Título: El panorama organizacional en la era de (post) pandemia
Asesor(es): Alfaro Jimenez, Soledad
Palabras clave: Pandemia; Post pandemia; COVID-19; Organizaciones; Empresas; Gestión; Cambio en la organización; Pandemic; Post pandemic; Organizations; Companies; Management; Change in the organization
Campo OCDE: https://purl.org/pe-repo/ocde/ford#5.02.04; https://purl.org/pe-repo/ocde/ford#5.00.00
Fecha de publicación: 22-mar-2023
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: La pandemia ocasionada por la COVID-19 trajo consigo no solo una afectación de salud física y mental en las personas, sino también un cambio radical en la gestión de las organizaciones en todos los sectores e industrias. Es un evento sanitario sin precedentes del último siglo, donde los gerentes se han enfrentado al reto más grande para poder salir de la crisis y hacer sostenibles sus organizaciones.
En el presente substantial research paper (SRP) se tiene como objetivo analizar los principales cambios organizacionales que se están produciendo en las empresas como consecuencia de la pandemia y post pandemia de la COVID-19 y, a través del análisis de la literatura, mostrar los aspectos principales que fueron afectados con cambios e innovaciones para continuar operando. Este trabajo se realizó con base en una minuciosa búsqueda y estudio de varios artículos indexados de autores que abordan el tema desde el 2020 hasta la actualidad.
Como producto de la investigación se identificaron seis subtemas, los cuales reflejan los principales ámbitos donde las organizaciones tuvieron que realizar cambios para poder enfrentar la crisis debido a la pandemia: la gestión de crisis y cambio, el liderazgo y gestión del talento humano, estrategias de marketing, transformación digital, trabajo remoto y productividad, y cadena de suministros.
Finalmente, se puede concluir que las organizaciones para continuar operando en un panorama post pandemia, deben optimizar y/o automatizar sus procesos y no dejar de invertir en estrategias de marketing, con el objetivo de atender a las nuevas necesidades del consumidor post COVID-19. Asimismo, las organizaciones no deben seguir su plan estratégico de manera rígida, sino deben ser ágiles, adaptables, con un enfoque hacia las personas y estar dispuestos a realizar cambios, inclusive en su rumbo comercial, si es que el mercado se lo exige.
The pandemic caused by COVID-19 brought with it, not only an impact on people's physical and mental health, but also a radical change in the management of organizations in all sectors and industries. It is an unprecedented health event in the last century, managers have faced the greatest challenge to get out of the crisis and make their organizations sustainable. The objective of this substantial research paper (SRP) is to analyze the main organizational changes that are taking place in companies as a consequence of the COVID-19 pandemic and post-pandemic through the analysis of the literature, it will be shown the main aspects that were affected with changes and innovations to continue operating. This work was carried out based on a thorough search and study of several indexed articles by authors who address the subject from 2020 to the present. As a result of the research, 6 subtopics were identified, which reflect the main areas where organizations had to make changes in order to face the crisis due to the pandemic: crisis and change management, leadership and human talent management, marketing, digital transformation, remote work and productivity, and supply chain management. Finally, it can be concluded that organizations, in order to continue operating in a post-pandemic scenario, must optimize and/or automate their processes and not stop investing in marketing strategies with the aim of meeting the new post-COVID-19 consumer needs. Likewise, organizations must not follow their strategic plan rigidly, but must be agile, adaptable, focused on people and willing to make changes, including in their business direction, if the market demands it.
The pandemic caused by COVID-19 brought with it, not only an impact on people's physical and mental health, but also a radical change in the management of organizations in all sectors and industries. It is an unprecedented health event in the last century, managers have faced the greatest challenge to get out of the crisis and make their organizations sustainable. The objective of this substantial research paper (SRP) is to analyze the main organizational changes that are taking place in companies as a consequence of the COVID-19 pandemic and post-pandemic through the analysis of the literature, it will be shown the main aspects that were affected with changes and innovations to continue operating. This work was carried out based on a thorough search and study of several indexed articles by authors who address the subject from 2020 to the present. As a result of the research, 6 subtopics were identified, which reflect the main areas where organizations had to make changes in order to face the crisis due to the pandemic: crisis and change management, leadership and human talent management, marketing, digital transformation, remote work and productivity, and supply chain management. Finally, it can be concluded that organizations, in order to continue operating in a post-pandemic scenario, must optimize and/or automate their processes and not stop investing in marketing strategies with the aim of meeting the new post-COVID-19 consumer needs. Likewise, organizations must not follow their strategic plan rigidly, but must be agile, adaptable, focused on people and willing to make changes, including in their business direction, if the market demands it.
Enlace al repositorio: http://hdl.handle.net/10757/669124
Disciplina académico-profesional: Administración de Empresas
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grado o título: Licenciado en Administración de Empresas
Jurado: Ojeda Pino, Jorge Luis; Bartra Rivero, Karina Raquel; Figueroa Ocampo, Aldo Rafael
Fecha de registro: 31-oct-2023
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