Bibliographic citations
Riveros, D., Sauñe, M. (2023). Impacto del Facebook sobre las preferencias políticas en el proceso electoral municipal de la provincia de Tocache en el año 2022 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669163
Riveros, D., Sauñe, M. Impacto del Facebook sobre las preferencias políticas en el proceso electoral municipal de la provincia de Tocache en el año 2022 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669163
@misc{renati/407792,
title = "Impacto del Facebook sobre las preferencias políticas en el proceso electoral municipal de la provincia de Tocache en el año 2022",
author = "Sauñe Inocente, Manuel Alejandro",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
Since massification of the use of Internet and the so-called social networks, these have been used for various purposes. Facebook is one of the social networks that has, both nationally and internationally, a significant number of users; therefore, this thesis, based on the Theory of Jürgen Habermas´s Communicative Action and taking as reference research conducted in Peru and abroad, has aimed to identify its impact on political preferences in the election of municipal authority of Tocache province, San Martin region in the 2022 electoral process. In electoral processes, in general, and in municipal election processes, in particular, election campaigns aim to optimize their budget in communication channels in order to effectively reach the message that generates trust, support and sympathy. However, political approach to voters through digital platforms is a task that is becoming increasingly complicated, since each election campaign is developed within a different political environment that often results in a collective distrust towards politics. General hypothesis and specific hypotheses formulated have been demonstrated, although the correlations found are positive but weak.
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