Citas bibligráficas
Vidal, M., Guerrero, A. (2023). Innovación, satisfacción e involucramiento del usuario con relación a la intención de continuidad de uso de apps de compras móviles [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669117
Vidal, M., Guerrero, A. Innovación, satisfacción e involucramiento del usuario con relación a la intención de continuidad de uso de apps de compras móviles [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669117
@misc{renati/407787,
title = "Innovación, satisfacción e involucramiento del usuario con relación a la intención de continuidad de uso de apps de compras móviles",
author = "Guerrero Angeles, Andrea",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The new era is coming, and consumers are gradually adapting to new technologies. However, there are several factors why users prefer to make purchases through apps, starting with the satisfaction of their first purchase, which is the most important throughout the process. The present investigation is based on the attitudes that lead the consumer to opt for mobile purchases and have a posture of intention to continue use. Likewise, it is recognized that the innovation of the app and the involvement are two essential points that are considered before making purchases, because the user must have engagement and impression to be able to make a purchase through the mobile application. The methodological process proposed in the research is a statistical model of structural equations (SEM).
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