Citas bibligráficas
Barazorda, A., Tasayco, R. (2021). Estrategias de marketing implementadas en las pymes productoras de prendas a base de fibra de alpaca. Una revisión de la literatura científica de los últimos 10 años [Trabajo de investigación, Universidad Privada del Norte]. https://hdl.handle.net/11537/27006
Barazorda, A., Tasayco, R. Estrategias de marketing implementadas en las pymes productoras de prendas a base de fibra de alpaca. Una revisión de la literatura científica de los últimos 10 años [Trabajo de investigación]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/27006
@misc{renati/407212,
title = "Estrategias de marketing implementadas en las pymes productoras de prendas a base de fibra de alpaca. Una revisión de la literatura científica de los últimos 10 años",
author = "Tasayco Ruiz, Ronaldo David",
publisher = "Universidad Privada del Norte",
year = "2021"
}
Every year 12 thousand SMEs appears, but only the 10% exceed the year of activity, estimates the Peruvian Society of SMEs, this is caused by the absence of the marketing plan that gives them a positioning and sustainability over time. The objective of the present investigation was doing a systematic review of literature, based in scientific articles publicated in Spanish language and analyze posts, the design, textile sector and variables which have a related to the study, about the SMEs's marketing plan in the textile industry and the process of manufacturing of clothes based on fiber alpaca. The search of information was done with Scielo, Redalyc, Google Scholar, Academic Repositories database’s. The selected articles are made up of publications that related to variables. Likewise, the study indicates the marketing plan like a fundamental element of positioning, competitivity, and sustainability, in adittion to emphasising the importance of a marketing plan in the sector.
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