Citas bibligráficas
Sanchez, M., (2023). Brechas de género para las creadoras de contenido de tecnología de YouTube en Perú [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/668696
Sanchez, M., Brechas de género para las creadoras de contenido de tecnología de YouTube en Perú [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/668696
@misc{renati/407150,
title = "Brechas de género para las creadoras de contenido de tecnología de YouTube en Perú",
author = "Sanchez Oviedo, Mathew Marcial",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The present work aims to identify the existing gender gaps between creators of YouTube technology content in Peru. We work with an interpretive paradigm with a qualitative approach. Semi-structured interviews of the Peruvian context of YouTube were conducted. The sample consisted of 4 content creators, since the universe is limited to only 9 creators whose content focus is technology. All the creators are professionals related to communications or engineering and this allows them to be specialized when it comes to creating content. The technique used was the interview and the instrument was an interview guide. Among the results obtained is that they all faced sexist comments in their content and the process to get to where they are was difficult because they had to try to be recognized. Likewise, two of the female creators interviewed consider that agencies and companies give greater access to products/services as loans to male creators, despite having the same or a greater amount of traffic on their social networks. The other two creators indicated that they suffered insinuations from communication agencies. It was concluded that the existing gaps are not due to education, but earning a place in a sector predominated by men is more difficult due to having to demonstrate extra knowledge than what a man can have and show being professionals when working with brands to not to be pigeonholed for touching basic topics but to be specialists in the field.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons