Bibliographic citations
Bautista, C., Burga, Y. (2022). Influencia de la inclusión del café de especialidad en el desempeño exportador de la región Amazónica en el periodo del 2018 al 2021 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/668550
Bautista, C., Burga, Y. Influencia de la inclusión del café de especialidad en el desempeño exportador de la región Amazónica en el periodo del 2018 al 2021 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/668550
@misc{renati/406922,
title = "Influencia de la inclusión del café de especialidad en el desempeño exportador de la región Amazónica en el periodo del 2018 al 2021",
author = "Burga Vásquez, Yanina Rosalina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The main objective of this thesis is to know how the inclusion of specialty coffee is linked to the export performance of companies in the Amazon region in the period 2018 to 2021. For this, the categories studied regarding the concept "Specialty Coffee" are: "Cafes del Perú brand", "Physical and Sensory Quality" and "Variety of Seeds". Likewise, for the concept "Export Performance" the categories studied are: "International Sales", "Exported Volume" and "Market Share". The development of this research has a qualitative approach and its design is based on grounded theory, which has allowed deepening the concepts raised through the use of semi-structured interviews, which have been carried out with exporting companies in the Amazon region and related specialists. to the export of specialty coffee. The research carried out shows that the inclusion of specialty coffee has a favorable link in the export performance of companies in the Amazon region, since the physical and sensory quality, and the varieties of seeds have created new business opportunities allowing companies to exporters obtain better income, increase their profitability and enter new markets. On the other hand, the Cafés del Perú brand has a good perspective as promotion strategies; however, it seems to have had no influence on the export performance of the companies.
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