Citas bibligráficas
Mendoza, E., (2018). Influencia del uso de la herramienta de investigación de mercado Jungle Scout en la rentabilidad de negocios en amazon.com, 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14681
Mendoza, E., Influencia del uso de la herramienta de investigación de mercado Jungle Scout en la rentabilidad de negocios en amazon.com, 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/14681
@misc{renati/406410,
title = "Influencia del uso de la herramienta de investigación de mercado Jungle Scout en la rentabilidad de negocios en amazon.com, 2017",
author = "Mendoza Alvarez, Edwin Luis",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The objective of this research is to determine influence of use Jungle Scout as market research tool on business profitability in Amazon.com, 2017. An experimental research design was used in which Jungle Scout tool for the selection of a product to be sold in the Amazon Marketplace, in the United States of America. The result obtained of this experiment was that the selected product has private brand and sales potential, and that it is profitable. It is concluded that the use of Jungle Scout as a market research tool positively influenced the profitability on doing business in Amazon.com. This was evidenced in that by allowing to identify and accurately evaluate the ideal product, with high demand, low competition and enough profit margin, this resulted in a successful start-up and a high level of sales, which in turn increased the investment’s profit ability. That is, Jungle Scout directly influences the business profitability of companies that use FBA because it replaces market research making possible to identify profitable products for sale, which, in turn, ensures profitability.
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