Citas bibligráficas
Ramos, E., (2018). Estudio para determinar el canal de distribución más adecuado para la exportación de calzado femenino hacia el mercado chileno desde la empresa Oh Sion ubicada en la ciudad de Trujillo en el año 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13533
Ramos, E., Estudio para determinar el canal de distribución más adecuado para la exportación de calzado femenino hacia el mercado chileno desde la empresa Oh Sion ubicada en la ciudad de Trujillo en el año 2018 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13533
@misc{renati/406371,
title = "Estudio para determinar el canal de distribución más adecuado para la exportación de calzado femenino hacia el mercado chileno desde la empresa Oh Sion ubicada en la ciudad de Trujillo en el año 2018",
author = "Ramos Abanto, Evelyn Lizeth",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The present investigation is a non-experimental research that develops the theoretical study of the variables and the application of criteria that influence the selection of the most suitable distribution channel for the export of feminine footwear to the Chilean market from the Peruvian company Oh Sion. After the study and analysis of commercial intelligence statistics for the tariff heading, belonging to the leather footwear product, statistics which allow us to become even more familiar with the product under study, we can observe the evolution and behavior within the world, Latin America and in the Peru. In this way we recognize as the main exporter of footwear to China in the world and to Brazil in Latin America, being our direct competitor in the Chilean market the country of China as the main exporter. According to this analysis we can also highlight the competitive advantage that Peruvian footwear has in the Chilean market as well as in the world. Our competitive advantage is the benefits granted by Peruvian footwear, such as durability, flexibility, durability, ergonomics and reparability compared to other qualities manufactured by other countries in the world. This leads us to position ourselves as strong competitors and marketers of Peruvian leather footwear in the world. After the analysis of the statistics obtained thanks to commercial intelligence tools, we proceeded to apply the criteria analysis through a matrix that analyzes each variable and then the selection of the most appropriate distribution channel is given, which in this case is the short channel -detallista solidly supporting the why and why of the choice of this channel and what are the benefits it gives us compared to other forms of distribution in the international market. Finally and hand in hand with this analysis, the exclusive provider VIA UNO is also determined for our distribution mode, highlighting in turn the benefits that it gives us and the choice over the positioning and line of stores that this brand has in the Chilean market.
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