Bibliographic citations
Pinto, W., Mercado, P. (2021). Factores que influyen en la selección de oportunidades de negocio innovadoras por emprendedores [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/668200
Pinto, W., Mercado, P. Factores que influyen en la selección de oportunidades de negocio innovadoras por emprendedores [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/668200
@misc{renati/406015,
title = "Factores que influyen en la selección de oportunidades de negocio innovadoras por emprendedores",
author = "Mercado Alvarado, Pedro Luis",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The objective of this research is to identify the influencing factors in the selection of innovative business opportunities by entrepreneurs. To develop this paper, literature review was made, and matrices were drown, and there were found different opinions regarding the research topic. Four essential factors that generate successful ventures in a sustainable way over time were identified: Innovation, Entrepreneurship, Sustainability, and Digital Transformation. The main finding of the present research is that entrepreneurs are the people who, out of necessity or because they have opportunities, achieve business success using their way of innovating; their entrepreneurial spirit; knowledge about the sustainability by articulating open data; and technological trends during the digital transformation we are experiencing.
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