Citas bibligráficas
Lazo, A., Cieza, C. (2022). El impacto de la omnicanalidad en la experiencia del consumidor, lealtad e intención de recompra en el sector retail minorista [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/668226
Lazo, A., Cieza, C. El impacto de la omnicanalidad en la experiencia del consumidor, lealtad e intención de recompra en el sector retail minorista [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/668226
@misc{renati/405903,
title = "El impacto de la omnicanalidad en la experiencia del consumidor, lealtad e intención de recompra en el sector retail minorista",
author = "Cieza Cano, Carlo Antonio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The retail business is a category that is constantly undergoing changes and evolving due to various reasons, some of these being globalization and technological advances. There is a high demand for businesses in this sector and that is why the focus on the quality of service they offer is quite high. Because of that, the main objective of this study is to identify how the variables of consumer loyalty, consumer experience and repurchase intention are related and to demonstrate the impact that these have on the consumer in the retail sector. To achieve this objective, 400 surveys were carried out on different consumers in the retail business, to process the information obtained, the Smart PLS software will be used, finally, to validate the relationship between the variables, the structural equation statistic will be used.
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