Citas bibligráficas
Alvarez, J., Valencia, J. (2022). Satisfacción, compromiso y lealtad del consumidor en relación a la experiencia del consumidor en los Coffee shops [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/667165
Alvarez, J., Valencia, J. Satisfacción, compromiso y lealtad del consumidor en relación a la experiencia del consumidor en los Coffee shops [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/667165
@misc{renati/403724,
title = "Satisfacción, compromiso y lealtad del consumidor en relación a la experiencia del consumidor en los Coffee shops",
author = "Valencia Dongo Zapata, Juan Pablo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
Currently, Coffee shops represent a space for people to meet, relax and share away from the work and home environment, therefore, they must promote the development of activities that encourage consumer satisfaction, commitment and loyalty in relation to the experience they live in these establishments. For the methodology, a data collection instrument was designed, characterized by an online questionnaire with a Likert-type measurement scale from 1 to 5, where 1=Totally disagree and 5=Totally agree, to be applied to a sample. than 400 people who visit at least twice a week Coffee shops. Finally, the statistical analysis will be evaluated through the analysis of structural equations with the Smart PLS software.
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