Citas bibligráficas
Bernaola, L., (2022). Idea de negocio basada en la implementación de un aplicativo para comprar y vender ropa de marcas peruanas [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/665627
Bernaola, L., Idea de negocio basada en la implementación de un aplicativo para comprar y vender ropa de marcas peruanas [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/665627
@misc{renati/403042,
title = "Idea de negocio basada en la implementación de un aplicativo para comprar y vender ropa de marcas peruanas",
author = "Bernaola Pacotaype, Leslie Darlene",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
Currently, the large Peruvian companies in the fashion industry have their own online stores; however, this is still a very difficult dream to achieve for small businesses, which, for the most part, only compete through social networks. On the other hand, the increasingly demanding Peruvian consumers, who want to buy these national products at affordable prices, feel dissatisfied for not being able to find reliable digital means that allow them to buy these garments safely, due to the fear of being scammed or the mistrust they feel when buying. For this reason, the idea of Moda Perú arose, an application that seeks to help Peruvian entrepreneurs in the textile industry and their consumers, bringing together Peruvian clothing brands. The application will allow shoppers to find diverse Peruvian clothes, make comparisons and buy from one place safely. As well as it will benefit Peruvian brand clothing stores, allowing them to have a new online sales method that will help them to increase their sales and get new customers. For this, the viability of the business model was analyzed through various experiments and concierges that allowed validating this problem, the technical solution, the user experience and the purchase intention of the subscription to the application, which served as the basis for carrying out the sales projection and financial plan. In the present investigation, this whole process is shown, from the formulation of the idea to its implementation.
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