Bibliographic citations
Nuñez, L., (2022). Responsabilidad social e imagen corporativa de la empresa Coansa del Peru Ingenieros S.A.C en la ciudad de Cajamarca en el año 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/30354
Nuñez, L., Responsabilidad social e imagen corporativa de la empresa Coansa del Peru Ingenieros S.A.C en la ciudad de Cajamarca en el año 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/30354
@misc{renati/402216,
title = "Responsabilidad social e imagen corporativa de la empresa Coansa del Peru Ingenieros S.A.C en la ciudad de Cajamarca en el año 2021",
author = "Nuñez Guevara, Lilian Estefany",
publisher = "Universidad Privada del Norte",
year = "2022"
}
This thesis has been carried out in the company COANSA S.A.C the Peru Ingenious S.A.C, whose establishment is located in the baños del inca - Cajamarca. Its main objective is to determine the relationship between social responsibility and the corporate image of the company COANSA S.A.C del Peru ingenious S.A.C, through its company in the city of Cajamarca, in 2021. In reviewing the problematic reality, the problem of research has been formulated: What is the relationship between social responsibility and the corporate image in the company? COANSA S.A.C. in the city of Cajamarca in 2021. For this research an unknown population was used, which showed a sample of 385 workers that the company has. With the results obtained, and following the scientific method, the corresponding analysis and discussion has been carried out, reaching the reality that states: "The relationship between social responsibility and the corporate image is significant in the company" COANSA S.A.C del Peru Ingenious SAC” in the city of Cajamarca in the year 2021´´. The correlation coefficient of Pearson, with value 0.902 and with value 0.00 Therefore, it has a direct (very good) and highly significant correlation for the corporate image and social responsibility for the company "COANSA S.A.C" S.A.C., in the city of Cajamarca.
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