Bibliographic citations
Chavez, K., Leon, Z. (2022). Uso de la estrategia de promoción de contenido en las redes sociales, Facebook e Instagram y su relación con la captación de nuevos seguidores de la Empresa Dimensiona, Trujillo año 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/30681
Chavez, K., Leon, Z. Uso de la estrategia de promoción de contenido en las redes sociales, Facebook e Instagram y su relación con la captación de nuevos seguidores de la Empresa Dimensiona, Trujillo año 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/30681
@misc{renati/401977,
title = "Uso de la estrategia de promoción de contenido en las redes sociales, Facebook e Instagram y su relación con la captación de nuevos seguidores de la Empresa Dimensiona, Trujillo año 2021",
author = "Leon Bautista, Zulay Marcela",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The present research work entitled "THE USE OF THE CONTENT PROMOTION STRATEGY IN SOCIAL NETWORKS, FACEBOOK AND INSTAGRAM AND ITS RELATIONSHIP WITH THE RECRUITMENT OF NEW FOLLOWERS OF THE COMPANY GRUPO DIMENSIONA SAC, OF THE CITY OF TRUJILLO, IN THE YEAR 2021" was carried out with the objective of determining the relationship that the use of the content promotion strategy has with the recruitment of new followers of the clients of the company Dimensiona. The research is correlational, since the purpose of the research is to examine the relationship between two variables. In that sense, "the research provides indications of the relationship that could exist between two or more things, or how well one or more data could predict a specific result" (Hernández, Fernández, 2016). To collect the information, two Likert-type surveys will be applied, one will measure the level of attraction of new followers and the level of content promotion strategy, which gives a total of 23 questions, and the population is all the followers of the company Grupo Dimensiona SAC in the city of Trujillo, in the year 2021, which is 2707 followers, and the sample is formed by a subset of followers of the company Grupo Dimensiona SAC in the city of Trujillo, in the year 2021. For the selection of the sample, the Simple Random Sampling was considered, with a sample size of 337 people. For the construction of hypotheses, the Student's t-test and spearman's coefficient t-test were applied at a significance level of 5%, error precision of 5%, confidence level of 95% and a spearman 1.968 which accepts that there is a significant relationship between the level of content promotion strategy in social networks and the level of attraction of new followers of the company Grupo Dimensiona SAC in the city of Trujillo, in the year 2021. The followers of the company Grupo Dimensiona SAC in the city of Trujillo, in the year 2021 according to the Level of Attraction of new followers, 78.34% of its level is High. Followers consider very important the change of content and publications on Dimensiona's web page since 6 months ago, with 51.34% stating that it is very important and 33.73% stating that it is important.
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